This week Walt Disney Co. music label Hollywood Records is offering a
new CD format with extra features to encourage compact-disc purchases
in a bid to reverse declining CD sales.
Hollywood Records on Wednesday unveiled its new CDVU+ (CD View Plus)
format with digital magazine extras, song lyrics, band photos and
other extras to boost fan loyalty. The new format also replaces the
traditional CD booklet and plastic jewel case with recyclable
packaging. Teen punk band Jonas Brothers will be the first act to use
the technology when they release their self-titled album on August
7.Disney executives hope to hold the interest of fans by offering
content similar to the extras on movie DVDs and convince them that
pure music products still offer good value. The content on a CDVU+ can
be downloaded and accessed online and off. The label said the extra
content had been produced for the new format rather than using the
band's outtakes or widely available material, such as existing music
videos.
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