Here is a great advertising stunt by Flogers coffee. They have placed this picture of a cup of cover with the slogan "Hey, City that Never Sleeps. Wake up. Folgers" over manhole covers in New York City. There are holes in the picture that line up with the holes in the manhole cover which allows the steam to come up through the holes to make it looks the the cup of coffee is steaming hot. Brilliant!
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