
While visiting the AHL (American Hockey League) web site tonight, I found a great new team called the Lake Erie Monsters who will join the AHL for next season.
The new American Hockey League team that will begin play for the 2007-08 season in Cleveland at Quicken Loans Arena. The Monsters will operate as the primary affiliate of one of the NHL's most successful franchises, the Colorado Avalanche.
The team name was selected after an extensive amount of research was conducted with focus groups made up of casual fans, high level hockey fans, former Cleveland pro hockey season ticket holders, and others. In addition, considerable research explored names that would have a fun connection to the region. The Lake Erie Monsters was the top preference from the focus groups.
The "legend of the Lake Erie Monster" or "LEM," brings a fun geographical folklore connection to the region. The logo art reflects the menacing, powerful nature of the creature and features the hot yellow glare of the Monster's eye. Primary team colors will be wine, blue, yellow and black.
The home jersey will be white with wine shoulders and black trim segments on the arm sleeves and will feature the secondary logo on the front. The road jersey will be wine with black and white trim segments on the arm sleeves. Both home and road jerseys will have the Monster from the primary logo on each shoulder. Player numbers will appear on each shoulder sleeve and on the back of each jersey.
Leading the design and name development process with the organization's senior management team was Tracy Marek, Cavaliers/Quicken Loans Arena senior vice president of marketing. The team worked with Cenergy Communications on all elements of the name and design development process.
"Cenergy Communications brought a great deal of specialized expertise and insight to the table for this project. They really helped us develop an identity package that we'?re confident will engage our fans-to-be with a fun, but aggressive, team image they can be proud of and connect with. Monster Hockey is going to attack The Q like no other hockey team ever has!" said Marek.



It would seem that the name Monsters, is not as unique as I first thought. Uniqueness aside, I can't wait to add some Erie Lake Monsters merchandise to my collection next season!