This is a Pepsi Twist print ad that I pulled from an advertising blog a year or two ago. Unfortunately the blog is gone, so I was not able to see what they had to say about the ad, but a Google search did produce this ad along with a bunch of others in the same ad campaign. Check out this page which has this ad along with a bunch of others that also feature the deviant little lime.I kind of like the ad, but I'm not sure everyone is going to want to drink a Pepsi Twist after seeing this ad.
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