I recently saw a picture of Walt Disney with a drawing of KING TVs mascot King Mike, and it reminded me that in 1998 when KING TV celebrated their 50th anniversary, I wrote to the station asking for anything with King Mike on it. I don't remember if I actually new at the time that it was designed by Disney, I think I just thought it was a rally cool retro looking character. They were nice enough to send me a 50th Anniversary mouse pad with King Mike on it. More recently I found that he was actually created by Disney.
King Mike, the first KING-TV employee and mascot, was created by Walt Disney's studios in 1951. When Dorothy Bullitt created Channel 5 in 1948, she changed the call letters to KING. And soon after, she reached out to her good friend Walt Disney who lent his artistic flair to help her get the station off the ground by created King Mike.
The Disney company confirms, although Walt Disney himself was involved in the design, that it was one of his artists who actually made the rendering. The cost of the design and work: $75.
It's believed that King Mike is the only word that Walt Disney commissioned outside of the Disney studios.
To this day, KING Mike has been used in promotions and logos.
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